OUR JOURNEY
We started in Africa where the saying
"A Farmer makes a plan"
was pretty much how we approached most things
OUR MISSION
Redefining the Way
We Move
Switching from advertising to making all-natural soaps, candles, and beauty creams was a clever move because, let’s be honest, selling “the world’s best toothpaste” at 3 a.m. never smelled as good as lavender and shea butter.
In advertising, you’re paid to spin stories; in soap-making, the product already tells its own tale—“I’m pure, I’m natural, and I won’t give you mysterious rashes.” Plus, instead of trying to convince people they need another gadget they’ll use once, now you get to hand them something they actually want: good smells, glowing skin, and an excuse to brag about how “artisanal” their bathroom shelf looks.
Quite frankly, it’s the best rebrand ever— but this time you’re selling honesty itself (and it comes in a pretty soap bar or candle).
Our Journey So Far
